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Author Archives: jesusmrv

About jesusmrv

My name is Jesus Rodriguez. I am a co-founder of Tellago (http://tellago.com/) and Tellago Studios(http://tellagostudios.com/). I started Tellago with Elizabeth Redding three years with the mission of revolutionizing the enterprise application development landscape. For three years, Tellago has delivered on its promised and has reported a 300% growth every year. Last year, we launched Tellago Studios, a software company focused on building innovative enterprise software that challenges the myth that “enterprise software sucks”. In addition to my work at Tellago and Tellago Studios, I serve as a advisor to various software companies including Microsoft and Oracle. I currently hold the Microsoft MVP and Oracle ACE awards. I am also a travel the world speaking at conferences and have authored over a hundred industry publications. So what else? For 8 years, I have been blogging about Microsoft technologies at http://weblogs.asp.net/gsusx/ . With the rapid growth of Tellago and Tellago Studios I thought it was a good idea to start a separate blog that focuses of entrepreneurship, the software industry and my experiences with Tellago and Tellago Studios. I don’t have a specific blogging agenda to follow this year but my ultimate goal is that some of the ideas expressed in this blog help other people passionate about entrepreneurship, software to build great companies and make this word a better place.

Startup Lessons: Selecting the Right Tools and Processes

toolsSince the early days of KidoZen, I’ve been obsessing about using really different an innovative tools to improve the productivity of the team. With our rapid growth, we continuously revisit and sometime restructure some of the tools and processes we are using to improve the communication and efficiency of the different groups at KidoZen. Considering how difficult is to model the right productivity processes and selecting the right tools in fast growing startups, I’ve been surprised about how little has been written about the subject. In that sense, I’ve decided to write a series of blog post about our experiences and current practices. In a fast growing environment, if the management team does not devote the time to innovative on the internal processes and productivity tools, it’s very easy to follow well-established practices and adopt well-established solutions like Salesforce.com, Office365, Marketo, etc. Even though those tools are best in class in their categories, they are built on traditional business processes which, sometimes, are not the best fit in a fast growing environment. Since the very beginning, we really wanted KidoZen to operate differently and innovative in our internal processes and communication structures. In that sense, we carefully looked at all the new vendors which were innovating the in the productivity space and went through the effort of evaluate their capabilities against our internal processes. Below you can find the different categories of tools we have implemented internally. I will be publishing individual posts about each specific category.

Document Repository: Internal portal to store and collaborate in corporate documents.

  •   We started with: Google Docs,
  •   We are currently using: Google Docs

Voice-Video Communication: Video conferencing platform for internal communication

  • We started with: Skype
  • We are currently using: Google Hangouts

Web Meetings: Platforms to host web meetings with partners, clients, etc

  • We started with: GoToMeeting + GoToWebinar
  • We are currently using: GoToMeeting + GoToWebinar

Internal Communication: Platform for internal communication between groups of employees, share news, etc

  • We started with: Nothing
  • We are currently using: Slack

Task Management: Platform for managing and tracking short-term tasks across the different teams

  • We started with: Asana
  • We are currently using: Trello

CRM: Systems to manage you current leads, accounts, etc

  • We started with: Salesforce.com
  • We are currently using: Insightly

Marketing Automation: Platform to manage leads, campaigns, etc

  • We started with: Nothing
  • We are currently using: ActOn

Relationship Management: Platform to manage the communication with your partners and related contacts

  • We started with: Nothing
  • We are currently using: RelateIQ

Email Marketing: Systems to author and manage email marketing campaigns

  • We started with : Constant Contact
  • We are currently using: ActOn

Internal Integration: Platform to integrate data across different systems

  • We started with: Nothing
  • We are currently using: Zapier

I hope this helps, the next few blog posts will go in details about our selection criteria and the specific capabilities we are leveraging on each one of these systems. Please provide feedback if there are other categories that we you would be interested on learning more about.

 
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Posted by on July 22, 2014 in Uncategorized

 

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Google Acquires Appurify: Our Perspective

Great post on the KidoZen website about yesterday’s Google acquisition of mobile testing vendor Appurify http://www.kidozen.com/google-acquires-appurify-perspective/

 
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Posted by on June 26, 2014 in Uncategorized

 

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PR Lessons: The Difference Between Good and Great

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These days our marketing team is going through the effort of selecting a new partner for our public relations(PR) and brand building efforts at KidoZen. This selection process comes after a failed attempt to work with a different PR agency which, despite their best efforts, turned out not to be the best fit for our current needs.

After being incredibly frustrated with the experience with our former PR partner, I shared my thoughts with a few of my advisors and they almost laugh at me explaining that my frustration was just a symptom of not knowing how difficult is to find the right PR partner for your company. It’s absolutely true, the KidoZen marketing team has decades of experience in PR and still managed to select the wrong firm for our current goals.

With this experience I learned a very fundamental lesson that could be valuable for every startup CEO: when comes to PR, you quickly learn the difference between good and great. Below I summarized some of my thoughts that, hopefully, will be helpful when working with PR partners

Different Stages, Different PR Needs

When selecting a PR firm, it is very important to clearly understand in details your current PR needs. The stage of your company is one of the fundamental elements that needs to be considered when working with a PR partner. While a mature company might have the need to increase its visibility in the public markets media outlets and specific types of investors, a smaller startup has completely different needs.

In Early Stages, Small PR Firms Might Be Better

There are many exceptions to this rule but, in my experience, I’ve found that smaller PR firms might often result in better partners for startups during their series A-B timeframe. Boutique PR agencies have the flexibility of growing with your company and can devote the right level of attention to your team to understand their PR needs.

Find Someone Who Understands Your Space

This is a tricky one. Every other PR agency, will do their due diligence in order to appear knowledgeable in the space but that doesn’t mean they are true experts. Deep knowledge, experience and connections in your current space are key in order to be a solid PR partner. When going through your selection process, push your potential partners in terms of understanding of the new trends in your space, your competitors, acquisition patterns, VCs investing in the space etc.

Good PR is not Cheap

Might sound obvious but I was a bit surprised of how expensive good PR agencies can be. While, as a startup, you need to remain very cost-conscious, it is important to realize that good PR work is going to require a significant investment on your side.

Connections Matters

When selecting a PR agency, look for someone who is really connected in the space. Connections are extremely important because, more often than not, your PR partner will have to call favors in order to increase the visibility of your company.

You Need an Internal Marketing Team

As engaging in PR efforts, don’t attempt to manage your external PR partner. It will drive you insane. It is important that your internal marketing team owns the relationship and manages the communication channel between your team and your PR partner. At the end, a good PR partner will grow with your company and it is key to have dedicated resources focused on nurturing that relationship.

 
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Posted by on June 24, 2014 in Uncategorized

 

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Miami Gets Hot with the eMerge Americas Conference

emerge2This week I had the opportunity of delivering a session at the eMerge Americas Conference in Miami Beach. This time, my session wasn’t focused on technical or market analysis topic. Instead, I joined Michael McCord (CEO of Learner Nation) to speak to the audience about the experience of building companies in South Florida and other interesting topics related to the emergent tech startup scene in Miami.

The session at the eMerge Americas Conference was a very important moment for myself and the KidoZen team. Two years ago, my good friend, the legendary founder to Terremark and now Medina Capital Many Medina told me about this crazy idea of organizing a conference that will put the Miami and Latin-American startup scene on the map. Since then, I’ve seen the Medina Capital team and other folks work tirelessly to build what became the eMerge America Conference. The forum brought together a diverse group of personalities from tech visionaries such as Paul Maritz to celebrities like PitBull.  I am certainly very proud that the KidoZen team had the opportunity to contribute to this conference and can’t wait to get involved in the next edition.

In terms of my session, Michael and I explored different topics related to the dynamics, challenges and opportunities of building companies in South Florida. Our moderator did a phenomenal job focusing the discussion on aspects such as access to talent, raising capital, the relationship with Latin-America or comparisons with other startup hubs which are, not only relevant, but also incredibly unique to the Miami startup scene. Even though is always a nice feeling to have a packed room for your session ;). This time was incredibly gratifying to see how engaged and knowledgeable the audience was about the topics we were discussing. These are exciting times for the MIA tech scene.

Here is a picture taken during our session courtesy of my good friend Adriana Cisneros

emerge

 
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Posted by on May 8, 2014 in Uncategorized

 

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Microsoft and Amazon Earning Reports: Two Perspectives of the Cloud

aws-windows azureYesterday, both Amazon and Microsoft beat Wall Street expectations during their quarterly earnings reports. While reading many of the analysts’ reports during the evening, I couldn’t avoid noticing some key differences in the way their cloud services businesses is evolving. If is true that both companies reported very strong numbers in their cloud services business, it’s pretty clear that their current challenges and go to market strategies are quite different.

AWS: It’s Growing but not as Fast as It Was

As expected, Amazon’s AWS business continues to grow strong. For the fourth quarter, the North America Sales “Other” category — which includes AWS — hit $1.17 billion, up 52 percent from $769 million for the year-ago quarter. For the full year, AWS (or other) hit $3.72 billion, up 58 percent from $2.35 billion.

aws-revenue-1q14-3333

An interesting thing to notice is that, while AWS remains the clear market leader in the cloud infrastructure category, the AWS business is not growing as fast as it was a few years ago. The following chart might help to illustrate that point:

aws-revenue-growth-1q14-3333

Some factors that might influence that could be the constant cost reductions in some of the services and the increasing competition from Google, Microsoft, Rackspace and others.

Microsoft: Diversity of Cloud Services Offerings

Microsoft also delivered killer numbers as part of it’s earning reports yesterday beating Wall Street expectations.

microsoft earnings

 

140424MicrosoftQ32014Earnings (1)

One thing to notice in MSFT report is that it’s long term investment in diverse cloud services offerings is starting to pay off. Office365 delivered a 100% growth and is now on a $2.5B. Similarly, Windows Azure revenue increased by 150%. Finally, Bing US market share is up to 18.6%

While these numbers are just based on one quarterly report, it might be an indication of two different strategies moving forward. While AWS needs to figure out new engines of growth to continue its market dominance, Microsoft will continue diversifying its cloud offering to accelerate growth.

Interesting times…

 
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Posted by on April 25, 2014 in Uncategorized

 

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How to Run a Board Meeting: The Slide Deck

A few weeks ago, I blogged about my first board meeting as a CEO of a venture backed company. The response to the blog post was great and I received a few emails asking me to share more details. In that sense, I decided to put together a template of the slide deck I am using during board meetings.

The purpose of the board package slide deck is to provide a clear summary of the current state of the company including the major milestones achieved and challenges faced since the previous board meeting. CEOs should use the slide deck as the main vehicle to drive the discussions during the board meeting and it should be structured in a way that prevents unnecessary discussions that might derail from the main goals of the board meeting. In order to present the current state of the company, CEOs should give clear metrics about the main areas of the business: finances, sales, business development, product, team, marketing, etc.

While preparing for my first board meeting, I looked at different recommendations to structure the slide deck but, at the end, decided to create a specific structure that work for our investors. Even the slide deck template before might result as a good reference, I suggest you do the same and try to find the flow and structure that works for your company.

I hope this helps. Let me know your feedback.

 
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Posted by on March 20, 2014 in Uncategorized

 

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My Competitor Copies My Blog

copycatLast night we had a very bizarre incident as we learned that FeedHenry, one of KidoZen competitors, published a word-by-word copy of one of our blog posts(http://www.kidozen.com/enterprise-mbaas-vs-api-gateways/) under their name. After the initial shock, we documented the incident and proceed to have some fun on Twitter and Linkedin with them. I’ve been receiving emails all night about folks in the mobile industry expressing how shocked they were with the incident.

After a while, FeedHenry removed the blog post but, until now, we haven’t even received an explanation or an apology. The low nature and the lack of class of this move made me reflect about some of the principles that startups should follow while competing aggressively in the marketplace.

Remain Classy

Don’t take me wrong, one of my biggest problems is that I am a fierceless competitor, red the “Art-of-War”, take no prisoners type of guy. However, you quickly realize that you can still be a super aggressive competitor and remain classy with your competitors. Class is important to attract talent and build a great culture within your company. Copying content from a competitor and publishing under your own brand is certainly not a classy move.

Low Does Not Mean Tough

Making low moves to sick an edge does not make you tougher, it just makes you low-class. Tough companies are able to find solutions in difficult situations without sacrificing their brand and culture.

Apologize When You Screw Up

People make mistakes, it happens. When in that situation, acknowledge the mistake and apologize to the affected parties. Not doing so, will just make things worse.

Respect Your Competitors

Finally, always have some respect for your competitors. At the end, having good competitors it’s an important part of making your industry better. If your competitors are any good, they will beat you sometimes on some things. Not acknowledging their strengths will blind you when making strategic decisions. You can still compete fiercely and be respectful of your competitors.

These are just some of my thoughts as we went through our situation last night. In any case, we will keep posting great content on our weblog and I hope FeedHenry learns a thing or two from this.

 
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Posted by on February 21, 2014 in Uncategorized

 

My First Board Meeting as CEO

board-meetingLast week I ran my first board meeting as CEO of a venture backed company. Among other things, that’s the reason why I haven’t been actively blogging in this space as the preparations for the board meeting took a considerable part of my time.

Even though I sit at the board of a few other companies and have a good experience participating in board meetings, I didn’t anticipate the intensity that takes running a board meeting as a startup CEO. In that sense, I think the experience broaden my perspective of the value that a board can play in an early stage startup and, hopefully, that will make me a better board member. In any case, I thought I’d summarize some of the lessons I learned while preparing for this board meeting.

Overprepare

I couldn’t stress this enough. As a CEO, it’s your duty to your board to be super-prepared for the board meeting. In my case, I found myself working the entire weekend putting together the board package and obsessing about every little detail. At the end, I ended putting together more than 200 pages of documentation but I think our board members got a very in-depth view of the KidoZen strategy and they were able o be very productive during the board meeting.

Deliver the Board Package a Few Days in Advance

If you have the opportunity, deliver the board package a few days in advance so that your board members have the time to review it. Even though this is a pain, understand that your board members don’t have your same level of understanding of your strategies and having the time to review of board package in advance will make them more productive during the meeting.

In my case, I didn’t have the opportunity to deliver the package with so many days in advance but, instead, we printed the entire 200 pages of documentations and delivered to each board member so it will make it easily for them to read when they were offline.

Focus on Making the Board Meeting Productive

Most board meeting are a complete waste of time. If you are not well prepared, you can find yourself getting stuck in unproductive discussions that won’t add any value to your company. Additionally, keep in mind that some of your board members can be really disruptive during the meeting. To mitigate that, you need to have a super detailed agenda and be extremely clear about your goals for the board meeting and relentlessly trying to control the agenda even if it means being strong with your board members.

Financials Matter

Presenting an accurate picture of the state of the company is a super important part of the board package. In that sense, presenting detailed information about the financials and other key performance indicators is super important to help your board members get a good understanding of the state of the company and identify the areas on which they can be helpful.

Be Honest, Disclose your Challenges and Failures

No CEO likes talking about their failures and current challenges. However, it’s important to realize that your board members are co-owners of your company and it’s their job to help you and advice with those challenges. In my case, I have a included a “Challenges Slide” in every single section of the presentation such as business development or sales to highlight the areas on which we could use a lot of help.

Have Clear Goals and Resolutions that Need to Be Approved

Resolutions are an important part of the board meeting and one on which you can end up spending way too much time. I believe it’s a good practice to highlight the resolution that will require voting in advance so that your board members can be prepared to have an intelligent discussion about it.

Have your Legal Counsel Present During the Meeting

Not a standard practice, but I find it super helpful to have your legal counsel present in the meeting to draft the minutes and assist with any legal matters. Most top-tier firms will offer you a good rate for those services event more if thy are really invested in your company. In our case, our legal counsel assigned one of his associates to participate full time in the meeting and they were extremely helpful in several discussions.

I hope this helps, I will have a follow up post about the board package soon.

 
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Posted by on January 29, 2014 in Uncategorized

 

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Back To Work: About New Year’s Resolutions

nyeThe entire KidoZen team is back at work this week and I never seen this level of excitement. Obviously, we ended the year with a very good momentum and have super ambitious and really exciting plans for 2014. Like most people, I spent part of my holiday break reflecting about 2013 and setting the goals and plans for 2014.

During that time, I was super happy to discover that I hit over 85% of my 2013 goals, had some pleasant successes in areas I didn’t  plan for and I still manage to do a decent  job on the resolutions I didn’t accomplish. While 85% might not seem particularly impressive, my satisfaction comes from knowing that my 2013 goals were super ambitious. At the end, I believe that’s the only way to set goals.

From New Year resolutions to our monthly/weekly plans at KidoZen, I like to evaluate goals based on the following rule:

  • Accomplishing Over 90% of the Goals: Probably our goals are not ambitious enough
  • Accomplishing Between 75% to 90% of the Goals: We are doing well, let’s keep pushing to get close to 90%
  • Accomplishing Under 75% of the Goals: We are doing something wrong, time to reassess.

As always, the key to accomplish goals is to stay really focused, iterate and adapt.

In terms of my New Years Resolution, I have some super ambitious goals both personally, for my family and I can’t not even tell you about some of the crazy goals we are trying to accomplish with KidoZen. It should be fun ;)

 
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Posted by on January 6, 2014 in entrepreneurship, leadership, startups

 

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Enterprise Software Lessons: Selling Top-Down vs. Bottom-Up

ABCEnterprise software sales are always a difficult task for a startup and something that is fundamentally different from the consumer market. Traditionally, enterprise software sales developed a reputation for being a long and bureaucratic process. However, recent technology movements such as the consumerization of IT, the popularity of open source technologies or the emergence of mobile devices have opened new avenues for products to get into the enterprise.

When thinking about selling to enterprises, there are two main models that will dictate the core of your strategy.

  • Top-Down Sales: Some products get sold directly to a decision maker like a Chief Information Officer(CIO) or Chief Marketing Officer(CMO).
  • Bottom-Up Sales: As an alternative to the top-down sales model, some technologies have the capability of getting adopted within enterprises by non-decision-makers such as developers or information workers before they make all the way to a decision maker.

While the top-down approach have been the cornerstone of enterprise software sales for decades, bottom-up models are a result of the new movements such as the consumerizaiton or IT or the democratization of software. As any new and evolutionary model, it’s very tempting for startups to try to embrace a bottom-up sales model. However, it’s important to realize that both models have very well defined strengths and weaknesses and, more importantly, they have a profound impact in the structure of your sales organization.

Top-Down Sales

This model is great for generating revenue from every single customer. Additionally, a top-down sales model is essential to land large deals that need that become strategic to your customer.

The top-down sales approach typically comes at the cost of longer sales cycles that require a well-established sales force. Additionally, achieving relevant market share with this model is extremely resource intensive as your sales force needs to be involved in every deal.

Bottom-Up Sales

The bottom-up model is great for achieving volume and spread your footprint within a wide customer base. This model does not typically require a large sales force and guarantees that your sales executives only get involved with a prospect after they have evaluated the product and are truly interested.

While achieving customer volume is great, the bottom-up sales model does not necessary conduct to revenue and might put you in a situation of supporting thousands of non-paying customers. The tech startup scene is full with stories of companies that were able to attract a massive number of non-paying customers before going out of business. More importantly, embracing a bottom-up approach requires a level of scalability that can become resource intensive for any startup.

Top-Down Does Not Mean Free

When embracing a bottom-up sales model, it’s important to realize that the model doesn’t necessarily require to offer a free entry point to the product (fermium). While fermium models makes a lot of sense as a top-down approach, there are plenty of scenarios on which enterprise software startups can charge a small nominal fee as a starting point.

Deciding whether to adopt a top-down or bottom-up sales model is essential to structure your sales organizations and customer acquisition processes. For some products, top-down and bottom-up approaches are mutually exclusive. However, technologies like Box, AWS, MongoDB have proven that you can effectively developed both sales models achieving large market share while also acquitting paying customers.

 
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Posted by on December 23, 2013 in Uncategorized

 

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