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Startup Lessons: Selecting the Right Tools and Processes

toolsSince the early days of KidoZen, I’ve been obsessing about using really different an innovative tools to improve the productivity of the team. With our rapid growth, we continuously revisit and sometime restructure some of the tools and processes we are using to improve the communication and efficiency of the different groups at KidoZen. Considering how difficult is to model the right productivity processes and selecting the right tools in fast growing startups, I’ve been surprised about how little has been written about the subject. In that sense, I’ve decided to write a series of blog post about our experiences and current practices. In a fast growing environment, if the management team does not devote the time to innovative on the internal processes and productivity tools, it’s very easy to follow well-established practices and adopt well-established solutions like Salesforce.com, Office365, Marketo, etc. Even though those tools are best in class in their categories, they are built on traditional business processes which, sometimes, are not the best fit in a fast growing environment. Since the very beginning, we really wanted KidoZen to operate differently and innovative in our internal processes and communication structures. In that sense, we carefully looked at all the new vendors which were innovating the in the productivity space and went through the effort of evaluate their capabilities against our internal processes. Below you can find the different categories of tools we have implemented internally. I will be publishing individual posts about each specific category.

Document Repository: Internal portal to store and collaborate in corporate documents.

  •   We started with: Google Docs,
  •   We are currently using: Google Docs

Voice-Video Communication: Video conferencing platform for internal communication

  • We started with: Skype
  • We are currently using: Google Hangouts

Web Meetings: Platforms to host web meetings with partners, clients, etc

  • We started with: GoToMeeting + GoToWebinar
  • We are currently using: GoToMeeting + GoToWebinar

Internal Communication: Platform for internal communication between groups of employees, share news, etc

  • We started with: Nothing
  • We are currently using: Slack

Task Management: Platform for managing and tracking short-term tasks across the different teams

  • We started with: Asana
  • We are currently using: Trello

CRM: Systems to manage you current leads, accounts, etc

  • We started with: Salesforce.com
  • We are currently using: Insightly

Marketing Automation: Platform to manage leads, campaigns, etc

  • We started with: Nothing
  • We are currently using: ActOn

Relationship Management: Platform to manage the communication with your partners and related contacts

  • We started with: Nothing
  • We are currently using: RelateIQ

Email Marketing: Systems to author and manage email marketing campaigns

  • We started with : Constant Contact
  • We are currently using: ActOn

Internal Integration: Platform to integrate data across different systems

  • We started with: Nothing
  • We are currently using: Zapier

I hope this helps, the next few blog posts will go in details about our selection criteria and the specific capabilities we are leveraging on each one of these systems. Please provide feedback if there are other categories that we you would be interested on learning more about.

 
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Posted by on July 22, 2014 in Uncategorized

 

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